Chronic Dieting

Chronic dieting recovery with a registered dietitian in Virginia

Tired of starting over every Monday? Step off the diet cycle, eat without guilt and build a steady way of eating you don't need a break from. Meet by video call from anywhere in Virginia, or in person in the Roanoke Valley and the greater Richmond area.

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Registered dietitians Macie Fuquay and Kelsey Shaughnessy of Finesse Nutrition, smiling together at a kitchen island

Ditch the diet cycle for good

If you've counted, cut carbs, cleansed and tried every new plan that promised this time would be different, you're not alone. Most diets work for a few weeks. Then life happens, the rules become impossible to keep, and the weight and the guilt come back. That isn't a willpower problem. Restriction tends to backfire: it drives cravings, all-or-nothing thinking and the cycle of starting over.

How we help

Your registered dietitian starts with your history: the diets you've tried, what happened, and how food feels for you now. Together we rebuild a regular eating rhythm, bring back the foods you've been avoiding, and replace rigid rules with skills you can use anywhere, from a busy work week to a holiday dinner.

Our approach draws on intuitive eating: relearning your body's hunger and fullness cues, making peace with food, and eating in a way that feels satisfying instead of restrictive. It's a gentle, evidence-based alternative to dieting that still leaves room for your health goals.

We also work on the thinking that keeps the cycle going: labeling foods as good or bad, feeling guilty after eating, and trying to make up for it the next day. Small, steady changes add up to a way of eating that lasts.

What progress looks like

Progress isn't measured only by the scale. It looks like fewer cravings and less guilt, steadier energy, eating out without worrying about it, and trusting yourself around food again. If you have health goals, such as blood sugar or cholesterol, we build them into the plan without a return to strict dieting.

When to get more support

Chronic dieting recovery isn't eating disorder treatment. If you're concerned you may have an eating disorder, talk with your doctor, who can help you find specialized care.

Virtual or in person

Sessions are available by video call anywhere in Virginia, or in person in the Roanoke Valley and the greater Richmond area.

Macie Fuquay, RDN, leaning on a kitchen counter
What We Cover

What we work on together

  • Yo-Yo Dieting
  • Food Guilt
  • Cravings
  • Emotional Eating
  • Food Rules
  • Intuitive Eating
  • Eating Out
  • Lasting Habits

Ready to start? The first call is free.

Tell us about your goals and we'll match you with the right dietitian. No commitment, no pressure — just a conversation.

Pricing

Transparent, simple pricing

All sessions available in person or virtually throughout Virginia.

Single Session

One session, about 60 minutes

$120In person or virtual

Best for a focused reset or a specific nutrition question

A full initial assessment covering your health history, typical intake, and activity habits. Walk away with an individualized plan and clear, realistic goals.

Monthly

Ongoing, after Foundation

$60–120Per month

Best for ongoing accountability and lasting change

Long-term accountability once the Foundation is complete. Meet once a month ($60/mo) or twice a month ($120/mo), with a three-month minimum. For chronic condition management or those who want a permanent nutrition partner.

Common Questions

Common questions

What is chronic dieting?

Chronic dieting means going from one diet to the next, often for years: losing weight, regaining it and starting over. Many chronic dieters feel they've tried everything, and that food has become a constant source of stress.

Will I still lose weight?

We don't promise weight loss, and we don't ignore it either. Many clients come to us after years of losing and regaining weight. We focus on habits you can keep, and weight can be part of the conversation if it matters to you.

Is this intuitive eating?

It draws on intuitive eating. We help you reconnect with hunger and fullness cues and step away from food rules, at a pace that feels manageable, and we fit in any health goals you have, such as blood sugar or cholesterol.

Is this eating disorder treatment?

No. We help people who are worn out by dieting and want a healthier relationship with food. If you think you may have an eating disorder, talk with your doctor about specialized care.

Do I need a referral, and do you take insurance?

No referral is needed to book. We're private pay and are not in-network with any plan.

Can I do this virtually?

Yes. We see clients by video call anywhere in Virginia, and in person in the Roanoke Valley and the greater Richmond area. We currently see clients located in Virginia.

Ready to step off the diet cycle?

Start with a free intro call. No commitment, no pressure.

Contact information

Prefer to talk first? Call either location or email us. We respond within one business day.